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Office (763)476-2216
Fax (763) 475-8275
Email - contact@wmg-mn.com

Ken_Wilson

Ken Wilson, B.Sc., MBA, CMC - Founder

and Chief Executive Officer

 

Advisor to Management, Educator and Author

Ken is the founder and CEO of the Wilson Marketing Group, Inc. and a expert strategist and valued advisor for executive teams. Ken is a strategy and marketing expert, helping clients in technology, manufacturing, and business-to-business services define their strategy, competitive positioning, and implementation plans. His clients include a combination of Fortune 50, small and medium sized companies – both public and private. For over 27 years, Ken has worked closely with the senior management of many companies to improve marketing performance, effectiveness and efficiency, as well as marketing and sales alignment - creating breakthrough strategies, accelerate implementation, develop high-performance marketing and sales organizations and improving both the top and bottom lines.

As an independent advisor, he has a singular purpose: to help his clients meet and exceed their business objectives and create shareholder value. Ken takes a global, multicultural approach based on having lived and worked abroad. He has gained the reputation for being a thought leader in the arena of strategy, marketing and sales.

Ken is an experience management advisor; his approach is based on a participative process that empowers senior executives. A critical management issue is usually the starting point for an engagement. It might be the need to strengthen revenues and profits through a new, focused business strategy; to better implement an existing strategy; to revitalize the organization; or to become more market focused.  Ken acts as a catalyst, bringing new ideas and approaches, and designs appropriate processes - but management must ultimately drive the direction and implementation of change. Outcomes are defined in terms of solid improvements, not reports. 

In addition to his consulting experience, Ken has also been a member of the adjunct faculty at the Graduate School of Business at the University of St. Thomas for over two decades, teaching graduate level courses in strategy, marketing, and product management. He has lectured on planning and strategy at the University of Minnesota, Carlson School of Management.  He is an author, seminar leader, and facilitator on a variety of marketing planning and strategy topics, and has authored two books, Strategic Marketing Planning, and Product Marketing Management.  Ken has had a number of articles on planning, strategy, and marketing published.

Prior to founding WMG, Ken held a number of executive and management positions  at Honeywell, Bunker Ramo, IBM, Leisure Line, and Nortel, including President, Divisional Controller, Manager Product Management, Marketing Manager, and Sales Manager. Ken also serves on a number of public, private corporate and advisory boards. He holds an MBA from Queen's University and B.Sc. from the University of Minnesota.

 

Ken can be contacted at ken@wmg-mn.com or call 763.476.2216.

Over 29 years experience providing strategy and marketing consulting to manufacturers and business-to-business clients.

Proven Experience - Proven Results